Advertising in public spaces in Accra, whether through billboards, banners, or signage, requires approval from the Accra Metropolitan Assembly (AMA).
This ensures that advertisements are legally placed, structurally safe, and comply with city aesthetics and planning regulations.
In this guide, we explain how to apply for an outdoor advertising permit in Accra, highlight AMA billboard permit requirements, and provide a step-by-step guide to help businesses and advertisers remain compliant in 2025.
🌐 What is an Outdoor Advertising Permit?
Billboard Advertising Permit in Accra
An Outdoor Advertising Permit is an official authorization issued by the AMA that allows individuals, companies, or advertising agencies to erect and display advertising materials—such as billboards, lighted signs, banners, and LED screens—in public or private outdoor spaces.
✅ Why You Need an Advertising Permit in Accra
The AMA regulates outdoor advertising to:
- Promote public safety and traffic visibility
- Maintain urban planning aesthetics
- Prevent unauthorized and hazardous structures
- Generate municipal revenue for development
Operating without a permit is illegal and may result in fines, removal of your billboard, or legal action.
✍️ Step-by-Step Guide: How to Apply for an Outdoor Advertising Permit in Accra
1. Contact a Registered Outdoor Advertising Agency
- Only registered companies with AMA or the Ghana Outdoor Advertising Association (GOAA) can submit applications.
2. Conduct a Site Assessment
- Identify the exact location for the advertisement.
- Ensure the site complies with zoning laws and has adequate clearance from roads, power lines, and buildings.
3. Prepare Design and Structural Drawings
- Include the dimensions, height, and structural safety details of the billboard or signage.
- The designs must be certified by a professional engineer.
4. Submit the Application to AMA
Include the following documents:
- Completed application form
- Site plan with coordinates
- Structural and artistic drawings
- Proof of land use consent (if on private property)
- Business registration certificate
- Tax clearance certificate
Applications are submitted to the AMA Physical Planning Department – Outdoor Advertising Unit.
5. Review and Site Inspection
- AMA officers will inspect the proposed site to assess safety, compliance, and visibility concerns.
6. Permit Fee Payment
- Once approved, you will receive a bill to pay the permit fee, which varies depending on size, location, and type of advertisement.
7. Issuance of Permit
- After payment and final review, AMA issues a Temporary Advertising Permit valid for a specified period (often 1 year).
💲 AMA Billboard Permit Fees in Accra (2025 Estimates)
Fees vary by size, duration, and location:
- Small signage (<6 sqm): GHS 500–1,000 annually
- Medium billboards (6–18 sqm): GHS 2,000–5,000 annually
- Large billboards (>18 sqm or LED screens): GHS 6,000–10,000+
Note: Fees are subject to AMA revisions. Confirm current rates with the Revenue Department.
⚠️ Billboard Permit Compliance Requirements
- Avoid placing ads near intersections that may distract drivers
- Maintain the structural integrity and cleanliness of signs
- Do not advertise offensive or misleading content
- Renew permits annually to avoid penalties
🏢 Where to Apply For a Permit
AMA Physical Planning Department – Outdoor Advertising Unit
Location: AMA Headquarters, City Hall, Barnes Road, Accra
Phone: +233 (0) 302 665 951
Website: ama.gov.gh
📊 Conclusion
Advertising in Accra is a powerful tool for business visibility, but it must be done within the boundaries of the law.
Getting an AMA outdoor advertising permit ensures your billboards and signage are legal, safe, and strategically placed.
Partner with a licensed agency, prepare accurate drawings, and follow AMA’s process to avoid penalties and keep your brand visible in Accra’s fast-growing urban landscape.
Disclaimer: This guide is for informational purposes only. For up-to-date requirements, visit the AMA website or contact their advertising permit unit directly.
